~/talk

Maximizing personalization and AI models with quality customer data

on YouTube 11m
Talkat AWS re:Invent 2023 · 2023-11-27..12-01· [machine-learning, data-engineering]

speaker

name:Alex Millet
links:none on file

resources

video:https://youtu.be/7eyiarheA5g
slides:none on file

summary

Shows a real flow: Twilio Segment ingests realtime web and mobile events, resolves identities across emails, phones and POS IDs, builds unified profiles, and trains or imports purchase-prediction scores. Demo connects predictions to hundreds of downstream integrations or to Redshift/Snowflake/Databricks as linked audiences, filters by warehouse product inventory to avoid wasted ads, and reports that customers (2,500 joint AWS users) cut cost-per-acquisition and improve conversion while keeping audiences continuously synced.

AI-written summary · about

chapters (4)

  1. 0:00Introduction
  2. 0:30Agenda
  3. 3:33Demo
  4. 11:00Outro

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