Unlocking the power of AWS AI and data with Salesforce
summary
Salesforce Data Cloud now offers a zero ETL bidirectional integration with Amazon Redshift that mounts Redshift tables as external data lake objects for real‑time federation and shares Data Cloud tables as Iceberg-based external tables via Lake Formation; pilot starts mid‑December and GA targets mid‑2024. Models train and serve on AWS: bring your own model with Amazon SageMaker (GA) and Bedrock integration arrives June 2024; a No‑Code Model Builder appears February 2024. Demos show segment creation in Data Cloud, activation to Marketing Cloud, and Redshift ML inference writing back for BI and activation.
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chapters (8)
- 0:00Introduction and agenda
- 1:49Data management challenges
- 5:20Overview of Salesforce Data Cloud
- 8:21Architecture and integration
- 13:55Bidirectional data sharing
- 21:51Demo: Data Cloud and Redshift
- 30:15AI strategy and model builder
- 36:58Demo: AI and model builder
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