Catalyzing success: Max Life’s digital insurance revolution
summary
Max Life shifts from 12% to 60% cloud adoption, rehosts its core policy admin on cloud (first in India, second globally), and refactors front ends to hit 89% self‑service. E‑commerce stays #1 while AI/ML triages risk to enable insta issuance 50% in 30 minutes, reducing manual underwriting and driving contact center productivity +40%. Data lake and API modernization power realtime decisioning and search‑optimized pages; results include digital NPS 20→65. Ongoing focus on FinOps, security, and a long tail of legacy migration.
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chapters (7)
- 0:00Introduction
- 1:08About Max Life Insurance
- 2:47What sets Max Life apart
- 4:20How PwC helped Max Life
- 5:40Conceptualization of strategy
- 11:57Four dimensions
- 20:01Key takeaways
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