How a partnership with can fast-track your startup growth
summary
AWS outlines concrete go‑to‑market paths: AWS Activate $2B+ in startup credits since 2013, the APN with ~100,000 partners for co‑selling, and the AWS Marketplace that hosts >10,000 products. Spryker reports Marketplace listings speed procurement by about 25% and closed a pipeline deal four weeks after listing; Wiz reaches $100M ARR in 18 months via Marketplace. ISV Accelerate requires vetting but delivers aligned AWS account teams for active co‑selling; consulting partners use competencies (13 cited) to win enterprise integrations.
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chapters (5)
- 0:00Introduction to AWS partnership
- 6:23AWS startup programs overview
- 17:44Amazon Marketplace benefits
- 24:06Selling and scaling strategies
- 31:33Q&A and future outlook
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