Sending Fans 20M Personalized Real-Time Messages Per Matchday
summary
Bundesliga migrates notifications to Amazon Pinpoint and adds Amazon Personalize for intelligent user segmentation, creating ~20,000 automated segments per season and sending over 30 million notifications per matchday. A notification preference center lets fans choose events, trimming broad sends and cutting match unsubscriptions by ~60% overall (goal-opt-outs correlate with 87% fewer unsubscriptions; kickoff notifications 75% fewer). Architecture uses S3, SQS, Step Functions and batch Personalize jobs to update segments in near real time, and measurable engagement and retention improve.
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chapters (10)
- 0:00Introduction and overview
- 1:31Industry trends and challenges
- 4:00AWS in sports technology
- 8:46Bundesliga fan engagement strategy
- 13:03Real-time notification customization
- 24:06Personalization vs customization
- 26:32Why personalization matters
- 29:02Personalized content in Bundesliga app
- 31:07Amazon Personalize for notifications
- 38:00Resources and closing remarks
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