How Bundesliga adopts an agile and cross-functional data strategy
summary
Bundesliga turns match cameras and archives into products: each game feeds 3.6 million data points per match from 16–20 cameras at 25Hz, producing 15 advanced “matchback” stats via Amazon SageMaker and delivering personalized content with Amazon Personalize, Lambda, EKS and Pinpoint. Generative workflows use Amazon Bedrock and Anthropic Claude to convert 4,000 season articles into mobile stories, while Amazon Rekognition custom face collection links faces to metadata—resulting in 16,000 augmented images, ~1 million detected people and 200,000 player/staff matches for automated cropping and higher engagement.
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chapters (10)
- 0:00Introduction and welcome
- 1:28Industry trends in sports data
- 7:09AWS and Bundesliga partnership
- 9:10Bundesliga MatchFacts innovation
- 10:37Interactive feed and app features
- 14:13AWS approach to data strategy
- 23:47Think big start small scale fast
- 30:32Bundesliga’s data differentiator
- 33:27Generative AI in content creation
- 44:13Q&A and closing remarks
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