Go-to-Market with your startup: tips and best practices from VC investors
summary
Predictable, specific GTM actions: set up CRM before Series A (choose HubSpot vs Pipedrive to match marketing vs outbound), segment customers by usage, and build customer success after Series A with data-driven gold/silver/bronze rules. Expect >100k ISVs today and a projected ~1,000,000 in 5–7 years; PlanRadar scales to 450 people in 26 countries; some funds run €300M. Prioritize net dollar retention (top teams hit 200%+), use outbound for old-school industries, and charge for onboarding to speed time-to-value.
AI-written summary · about
chapters (10)
- 0:00Introduction and panel setup
- 2:54Product market fit vs go-to-market
- 6:05Early-stage CRM and data setup
- 9:36Balancing product and commercial teams
- 13:30Hiring product managers at the right time
- 17:40Feature obsession vs user experience
- 22:17Customer success and retention metrics
- 34:21Product-led growth vs go-to-market strategy
- 42:25Q&A on VC market changes
- 47:44Closing remarks and summary
