Build success with new AWS Partner Network (APN) offerings
summary
AWS announces concrete partner programs and measurable outcomes: APN growth is 5x in five years with 17x more partner resources and a $36B run rate, and new offerings target productization and go‑to‑market. Technology partners get the APN Navigate SaaS specialization and hands‑on support from the SaaS Factory to cut time‑to‑market; product vendors can earn an AWS Service Ready badge (initially validating against Aurora, Redshift, Lambda, PrivateLink) with marketing and roadmap access; consulting firms can run Immersion Days, use provided labs and content, and apply for new retail and public‑safety competencies.
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chapters (13)
- 0:00Introduction and agenda
- 2:10APN value and growth overview
- 7:47APN partner journey explained
- 10:17Training and certifications for partners
- 13:06AWS competency and MSP programs
- 18:03New SAS offerings for partners
- 22:18AWS service ready program launch
- 24:49APN global startup program
- 29:01New AWS retail competency
- 32:12Public safety competency launch
- 34:01APN immersion days for consulting
- 38:17Key takeaways and next steps
- 41:55Q&A and APN booth details
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