Technology Partner journey: Winning with for ISVs
summary
Covers the APN partner journey from onboarding through build market sell and iterate with concrete programs: APN partner journey, Well-Architected review, and Marketplace Quick Starts and SaaS Factory. Shows measurable wins: partners double or triple cloud revenue after new launches, Datadog records a 25–30% lift in AWS-originated opportunities in 90 days, Magento moves 70% of North American deals to cloud‑first. Describes POC programs, funding for engineering (not just marketing), containerization work and joint go‑to‑market playbooks that scale.
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chapters (14)
- 0:00Introduction and speakers
- 1:06Why AWS values technology partners
- 8:26APN partner journey overview
- 11:58Onboarding and strategy planning
- 15:27Partner success story deep dive
- 20:41Building solutions with AWS
- 25:54Go-to-market execution and alignment
- 31:10Sales strategy and customer focus
- 39:13DataDog partnership case study
- 43:05Marketing and sales mechanisms
- 47:16Migration programs and marketplace
- 51:27Long-term partnership and consistency
- 53:10Iterating and expanding market presence
- 56:402020 strategy and next steps
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