How to sell in
summary
Step-by-step listing guidance for AWS Marketplace with concrete numbers and tools: 7,000 product listings, 260,000 active customers, and ~850 million EC2 hours consumed monthly. Deployment options include Amazon machine image, CloudFormation, SaaS, containers and ML models in SageMaker. Sales features include private offers and an enterprise contract that clients say can cut legal negotiation to two weeks. Use the Marketplace Management Portal, the 24/7 MCO catalog ops team, and daily/weekly commerce reports to monitor installs, revenues and demand.
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chapters (17)
- 0:00Intro
- 6:00Cloud is transforming the enterprise application portfolio
- 10:47Transforming your portfolio: 5/50/500 model
- 13:02Global enterprise customers
- 15:34Why sell in AWS Marketplace?
- 17:31Why Customers buy in AWS Marketplace
- 20:10Flexible consumption and contract models
- 21:46Flexible software build and delivery
- 24:05AWS Marketplace: digital fulfillment mechanism
- 28:57AWS Marketplace Seller Demand Generation Engine
- 31:47AWS Marketplace Seller GTM Academy
- 34:47AWS Marketplace a public managed catalog
- 37:20Sections of AWS Marketplace Management Portal
- 40:30Self-service listings
- 41:28Seller private offers
- 42:27Reporting and commerce analytics
- 44:09Getting started with Waws marketplace
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