What Motivates and Discourages Employees in Phishing Interventions: An Exploration of
summary
Study applies Expectancy-Value Theory to seven focus groups and finds concrete drivers and blockers: 7 focus groups with 34 employees at a European university reveal that learning useful cyber skills, expectation that reports help build email filters, and peer norms increase reporting, while time cost, poor UX, privacy worries and lack of feedback cause people to stop reporting even if motivated. Participants propose gamification, mandatory onboarding training, regular feedback loops and UX fixes; EVT explains how experience reshapes perceived value.
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chapters (7)
- 0:00Phishing intervention study intro
- 1:53Phishing awareness campaign gaps
- 3:45Factors in phishing email reporting
- 6:36Motivating employee engagement
- 8:24Barriers to participation
- 9:47Employee improvement suggestions
- 10:54Study summary and implications
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