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"I would not install an app with this label": Privacy Label Impact on Risk Perception

on YouTube 15m
Talkat SOUPS 2024 · 2024-08-11..08-13· [privacy-and-compliance]

speakers

name:David G. Balash
links:none on file
name:Mir Masood Ali
linkedin:mirmasoodali
name:Chris Kanich
website:https://www.cs.uic.edu/~ckanich/
name:Adam J. Aviv
links:none on file

resources

video:https://youtu.be/P5xnQMJGpwQ
slides:none on file

summary

Replicating prior methods on Prolific in January 2023 with n=1,505 participants, the study measures how iOS privacy labels change perceived risk and install decisions. Labels showing financial data linked to identity make participants about 15 times more likely to report higher risk, and labels indicating sensitive cross‑app tracking make participants 304 times more likely to say they would not install. Many users misinterpret terms like diagnostics, identifiers, track and linked, creating a transparency paradox.

AI-written summary · about

chapters (7)

  1. 0:00Privacy labels study intro
  2. 1:31Privacy nutrition labels evolution
  3. 4:41Research questions and method
  4. 7:51Understanding and confidence in labels
  5. 10:19Risk perception and installation impact
  6. 12:51Transparency paradox explained
  7. 13:54Key takeaways and limits

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