User Understandings of Technical Terms in App Privacy Labels
summary
Two linked studies test comprehension: a qualitative study n=46 qualitative with free responses and a coded correctness/thematic analysis, and a large survey n=383 quantitative with multiple choice. Results show 20 of 41 iOS terms misunderstood and 7 of 47 Android terms widely misread; common confusions include interpreting data used to track you as location or generic internet logging. Recommendations are concrete: rename to data used for targeted advertising, disambiguate “other” labels, split broad categories, add hover definitions, and user‑test changes.
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chapters (6)
- 0:00App privacy labels study intro
- 1:15Purpose and limits of labels
- 3:20Misunderstandings in user study
- 6:11Quantitative findings and misconceptions
- 8:15Improving privacy labels
- 10:22Conclusion and Q&A
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