Language as Lure: A Naturalistic Study on Pasifika Phishing Susceptibility
summary
A four‑month simulated phishing campaign sends monthly emails to 2,000 participants in a Melanesian government; open rates average about 7–10% and 14.5% clicked overall. Emails come in English or the national local language NL; for commercial lures language makes no difference but for personal help requests NL increases clicks on personal help requests, suggesting a foreign‑language effect plus cultural norms and weaker filters for low‑resource languages.
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chapters (8)
- 0:00Pasifika phishing susceptibility
- 1:55Research background
- 2:59Study design
- 5:23Language effects in phishing
- 7:29Foreign language effect
- 9:17Cultural factors in requests
- 10:42Implications and future research
- 11:46Recommendations for researchers
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