Seven Wildly Successful Revenue Models and Choosing the Right One
summary
Seven proven revenue models: subscription, licensing, advertising, and data sale are described with concrete examples and outcomes. SaaS examples (Salesforce, HubSpot, Slack) deliver recurring revenue, shorter sales cycles and higher customer lifetime value; Care by Volvo and Lenovo show hardware as a service bundling payments, insurance and maintenance; Flash Parking runs kiosks as hardware + software service; Foursquare and Pertinet monetize location and utility-bill data for retailers and banks. Early-stage companies test models quickly and iterate rather than lock in for 12 months.
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chapters (14)
- 0:00Introduction
- 0:42Business Models
- 2:34Data Sales
- 3:15Software as a Service
- 6:50Servicebased solutions for consumer products
- 7:32Hardware as a service
- 8:42Energy efficiency as a service
- 9:43Licensing
- 10:45Advertising
- 11:06Transactional
- 12:08Retail
- 12:49Affiliates
- 13:41Monetizing Data
- 16:51Choosing the Right Revenue Model
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