Feature prioritization: Why I stopped sending surveys and started talking to customers
summary
A rapid method called a structured focus group runs 2–3 remote sessions of 4–6 customers each (roughly 12–15 total), shows a mockup and a neutral 3–5 sentence description, collects an independent answer to how important is this feature (critical / important / nice to have / don't need), then opens discussion to capture the reasons behind votes. Uses survey or card-sort tools (Alchemer, OptimalSort) and Zoom, covers ~7–10 features in ~45 minutes per group, and surfaces segment-specific needs and actionable “why”s.
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chapters (10)
- 0:00Feature Prioritization: Why I stopped sending surveys and started talking to customers
- 4:50Facilitating the Group
- 9:17The key: Get independent responses first
- 13:49Analyzing the Data
- 18:33How long does this take?
- 20:55Wrapping Up
- 22:29Questions?
- 24:58Bonus Material
- 27:301. Tools for Data Collection
- 31:442. Miscellaneous Tips
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