Storytelling Data for Influence communicating your ‘why’ for team agreement
summary
Shows that tailoring the message wins deals: a shelved safety product gets sold out in one event after rebuilding separate stories for end users, managers and CFOs without changing the hardware; an agency reframes its data and achieves a 400% bump in two weeks versus ten-year competitors; two executives get an enterprise overhaul signed by switching from a cinematic pitch to hard metrics. Uses research (Experian 80%+ firms value data; Gartner >25% faulty data), tactical empathy, micro meetings, metaphors, pizza/cookies and investigator-style interviews.
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chapters (12)
- 0:00Intro
- 0:59How did I get here
- 3:04The Embracement Gap
- 5:11Audience Key
- 7:33Case Study
- 9:31Data vs Value
- 11:58Movie vs Math
- 13:43Where and When
- 15:18Fishing
- 19:29Information receptability
- 21:00Summary
- 22:29Questions
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