Interview like a Pro for Market Discovery, Win-Loss, and More
summary
Shows a repeatable market interview program using a planning template, recording and transcription so answers become searchable text for fast analysis. Recommends asking the same questions in the same order across interviews, running about under 90 minutes per interview end-to-end, and interviewing 10–15 people per quarter. Claims interviews discover new problems (wood pellet and legal delay examples) rather than validate hypotheses, advises getting sales buy-in, and says consistent structure turns qualitative conversations into actionable organizational change.
AI-written summary · about
chapters (21)
- 0:00Introduction
- 4:22How to start
- 6:23What matters
- 6:54Your customers know
- 7:32Surveys
- 8:34Time
- 9:19Feedback Loop
- 10:21Research
- 14:31Validate Information
- 15:17Best Time to Do Market Research
- 16:27Get Operational BuyIn
- 17:22Set a Research Objective
- 17:50Types of Research Objectives
- 18:17Primary Research Question
- 18:56Lines of Questions
- 19:30Customer Problems
- 20:16Interview Questions
- 21:11Whom Are We Going to Speak
- 23:59Pro Tip
- 24:58Garden Path Method
- 27:36Wrap Up
related talks
47mHow to Run Interviews in an Engaging and Productive Way
01h 02mInterviewing like a Boss
46mInterviewing & Hiring Like a Boss
48mExposing the Interview Process
34mBecoming Customer Focused – Learning to Listen
06mIntroduction to Behavioural Interviews
27mInterview with Confidence
42mInterviewer Skills Hiring the Best Teammates