Interview Questions Best Practices
summary
Shows that wording changes answers, gives concrete heuristics: ask open-ended questions, prefer past behavior over future predictions, probe for examples and follow the five whys. Uses field visits (warehouse: blue rolled mattresses fall in humid Georgia) and a control-number case to reveal root needs — not a web terminal but eliminating manual copy/paste. Records with a small notebook, uses transcription services, cuts quotes into piles and clusters them with post-it clustering or in nero to surface patterns and prioritize features.
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chapters (19)
- 0:00Introduction and welcome
- 0:47Why ask interview questions
- 2:32Open-ended vs closed questions
- 7:56Question order and follow-ups
- 8:17Qualities of good questions
- 9:41Probing techniques
- 11:05Active listening tips
- 12:29On-site observation and curiosity
- 14:36Stakeholder interviews and problem digging
- 17:48Handling unexpected answers
- 18:28Q&A with Eugene on detailed questions
- 20:58Q&A with Shelby on process complexity
- 21:39Q&A with Michael on site visits
- 24:31Q&A with Charles on habitual interviewing
- 25:34Q&A on managing chatty interviewees
- 26:58Q&A on new product interviews
- 28:23Analyzing interview results
- 29:48Q&A on segmentation and personas
- 31:16Q&A on interview question count
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