How to Set a Customer Centric Vision and Strategy to Realize It
summary
Presents a concrete Vision-Led Product Management process: pick target personas and a single customer key outcome, set a 3–4 year customer journey vision, run a gap analysis and sequence milestones, then balance a roadmap across innovation/iteration/operation swimlanes. Shows Opower persona testing (surprising money-motivated segment) and a Chuckwagon case: build recipe-planning first, prove revenue, then add grocery integrations and later home-chef services — sequencing and an 85/15 “sales tokens” budget example for prioritization.
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chapters (8)
- 0:00Introduction and agenda
- 4:14Vision led product management framework
- 6:19Target personas and key outcomes
- 10:50Customer journey vision steps
- 12:35Creating product strategy
- 17:05Balanced road mapping framework
- 19:48Chuck Wagon case study
- 23:17Q&A session
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