Six-Word Leadership Stories: Curating and Crafting Your Elevator Speeches
summary
Delivers a concrete 1‑2‑3 method—mine story gems, develop the plot, polish with sensory details—and ties it to Paul Zack’s neuroscience claim that a story with a character, obstacle and emotional transformation releases oxytocin. Uses Annette Simmons’ six business story types, a visual plot arc diagram, and a live six‑word exercise via Zoom annotate/text tools. Provides a book (Once Upon an Innovation) and a free downloadable PDF. Example six‑word version of the swim episode: “sinking girl stern parents lessons learned.”
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chapters (8)
- 0:00Start
- 4:33Materials
- 9:21Three Steps to Storytelling
- 10:06Annette Simmons
- 11:15Vision Story
- 11:51Values in Action
- 18:40Step Two Developing the Plot and the Meaning
- 23:13Six Word Stories
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