Panel: The State of Product Management 2021
summary
Product management history traces to 1942 brand teams and now swings between business, sales-support and overly technical work; many PMs end up “reading Jira” instead of doing market visits. Organizations report problematic staffing like 15–20:1 ratios versus a healthier 5–8:1 staffing ratio, plus gaps in QA and UX that PMs paper over. COVID forces 75 in-person trainings to go online, accelerates Zoom/Slack use, and spawns roles like product ops and product marketing. Teams adopt product analytics (Amplitude, Mixpanel, Pendo) and experiment with PLG; lack of training and customer contact remains the biggest failure point.
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chapters (11)
- 0:00Introduction
- 4:48How has the role of product management evolved
- 11:45Increasing diversity equity and inclusion in product management
- 17:47Challenges faced by product management teams
- 23:08Product leaders shoot themselves in the foot
- 29:50COVID19 impacts
- 35:33Slack
- 40:07Skills Tools
- 42:33Product Manager Toolkit
- 49:10Future of Product Management
- 54:10Future of PM
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