ProductCamp ON>LINE 2021
| title | author | length |
|---|---|---|
| OKRs For Product Teams | Bruce McCarthy | 34m |
Argues that OKRs must target measurable outcomes not outputs, using a simple structure: increase daily active users (example), raise conversion from under 1%… | ||
| Good PMs confidently manage products. Great PMs manage people’s confidence. | Alyssa Dver | 33m |
Explains the brain mechanism where the amygdala vs prefrontal routing makes confidence a decision, identifies three specific fear bullets—fear of failure… | ||
| How Exceptional Product Managers discover unmet customer needs | Gopal Shenoy | 31m |
Has done 500+ interviews across 10 countries and reports product teams that generated between $300M and $10B. Recommends spending 10x more time digging into… | ||
| Innovating your Planning Process | Steve Johnson | 25m |
Claims a product planning system built around the QuartzOpen™ canvas reduces chaos by defining which activities, artifacts and roles matter, and that you only… | ||
| How to Get What You Want in Difficult Conversations | Jeff Lefton | 34m |
Claim: the opening makes or breaks high-stakes one-on-one conversations and a simple structure raises success. Provides a five-step format (open, get view… | ||
| Affinity Mapping Your Way to Better Team and Stakeholder Alignment | Cindy Brummer | 35m |
Affinity mapping turns piles of notes into clear patterns and practical decisions by clustering one idea per sticky, then grouping and labeling those clusters… | ||
| De-Mystifying the Pricing Process | Scott Hilton | 27m |
Provides a repeatable six-step pricing framework: set objectives, map customer value, verify unit economics, survey the competitive landscape, choose price… | ||
| Developing a Career Roadmap: Stats, Paths and Plans | Jon Gatrell | 32m |
Coached nearly 100 people and worked with 1,000s, describes a repeatable process: pick a track—business, technical or marketing—audit skills, close gaps with… | ||
| Feature prioritization: Why I stopped sending surveys and started talking to customers | Amanda Nance | 35m |
A rapid method called a structured focus group runs 2–3 remote sessions of 4–6 customers each (roughly 12–15 total), shows a mockup and a neutral 3–5 sentence… | ||
| Panel: The State of Product Management 2021 | Steve Johnson, Dan Olsen, Pamela Schure, Paul Young, Hector Del Castillo | 01h 21m |
Product management history traces to 1942 brand teams and now swings between business, sales-support and overly technical work; many PMs end up “reading Jira”… | ||
| Ideation Techniques A Mini Workshop | Sweta Kodi | 25m |
Groups roughly 40 techniques into a pragmatic BRITS framework that categorizes ideation into six slots (brain, reverse, imagine, together, holistic, sources)… | ||
| Seven Wildly Successful Revenue Models and Choosing the Right One | Ameeta Soni | 24m |
Seven proven revenue models: subscription, licensing, advertising, and data sale are described with concrete examples and outcomes. SaaS examples (Salesforce… | ||
| Ten Tips to Leverage Data Better and Make Better Products | Dave Mathias | 34m |
Ten practical tactics: build a continual listening system that pairs qualitative interviews with quantitative metrics, set and track baselines (churn, open… | ||
| Storytelling Data for Influence communicating your ‘why’ for team agreement | Rachel Hinson | 29m |
Shows that tailoring the message wins deals: a shelved safety product gets sold out in one event after rebuilding separate stories for end users, managers and… | ||
| How to Set a Customer Centric Vision and Strategy to Realize It | Rajesh Nerlikar | 33m |
Presents a concrete Vision-Led Product Management process: pick target personas and a single customer key outcome, set a 3–4 year customer journey vision, run… | ||
| Pricing Your Products For Maximum Return | Alan Albert | 33m |
Pricing determines growth more than features or cost: successful product lines span 3:1–10:1 ranges while category spreads hit 10:1–101:1. Most firms never… | ||
| AB Testing to Determine Product Priority | Ashish Tripathi, John Suh | 32m |
A/B testing is used to pick what to build by running real experiments on the site with tools like Adobe Target, Optimizely, Adobe Analytics and Quantum Metric… | ||
| How to Define a Winning Product Strategy | Dan Olsen | 35m |
Shows a repeatable method: map customer problem space vs solution space into atomic benefits, ladder them to emotional or functional outcomes, then score… | ||
| People Don’t Care About Your Funnel; Uncovering the Real Buying Journey | Ryan Paul Gibson | 15m |
Shows how primary investigative interviews (recorded and scripted to test hypotheses) reverse-engineer buyers’ actual paths, based on 350+ interviews and work… | ||
| We can't be everything to everyone - how to build a playbook for your target market | Sarah Davis | 29m |
Presents a 5-step playbook that starts by interviewing current customers repeatedly to learn why they bought, uses open-ended questions and surveys plus… | ||
| Six-Word Leadership Stories: Curating and Crafting Your Elevator Speeches | Jean Storlie | 30m |
Delivers a concrete 1‑2‑3 method—mine story gems, develop the plot, polish with sensory details—and ties it to Paul Zack’s neuroscience claim that a story with… | ||
| The Strategic Role of Product Marketing | Steve Robins | 31m |
Argues product marketing must be a strategic function that leads bringing products to market not just a tactical content shop. Lays out a two‑part Product… | ||
| Advancing your Career: Coaching/Mentorship Matters to both Mentors and Mentees | Mark Stephan | 33m |
A practical how-to on mentorship that focuses on actions not platitudes: recruit multiple mentors for career vs skill gaps, book 20–25 minute informational… | ||
| 10 Tips for Product Prioritizations | Moshe Mikanovsky | 35m |
Ten concrete moves: establish a five‑year product vision and linked strategy, then prioritize continuously using quantitative and qualitative signals collected… | ||
| What You Need to Know about Product Led Growth | Ed Arnold | 22m |
Product-led growth is an end-user driven model: pure-play SaaS, bottoms-up buying, freemium or free trial, low ACV (Slack/Atlassian/Twilio ~$4–6k, HubSpot… | ||
| Interview like a Pro for Market Discovery, Win-Loss, and More | Charles Topping | 34m |
Shows a repeatable market interview program using a planning template, recording and transcription so answers become searchable text for fast analysis… | ||
| 10 Ways to Ensure a Successful Product Launch | Dave Daniels | 31m |
Gives a concrete checklist: a downloadable risk‑profile tool (familiar vs unfamiliar market, bolt‑on vs new) and a poll-backed baseline from ~45 participants… | ||
| Interview Questions Best Practices | Melissa Appel | 32m |
Shows that wording changes answers, gives concrete heuristics: ask open-ended questions, prefer past behavior over future predictions, probe for examples and… | ||
| The Dangerous Animals of Product Management | Dean Peters | 31m |
Lists five stakeholder archetypes—hippo, rhino, zebra, unmanaged technical debt, and the seagull manager—and ties each to real failures (Ron Johnson at… | ||
| The Future Is Hybrid: How To Do Hybrid Teams Right | Beth Matteotti | 32m |
Companies move to hybrid work as 75–80% of employees want partial remote days, so meetings need new rules: people only stay engaged about 10 minutes so… | ||
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