The Benefit of Talking to the "Non-Datas"
summary
Argues that talking with self‑described “non‑datas” raises data literacy and unlocks creative work, showing specific examples: counting plays behind Spotify Wrapped, cross‑city comparisons in The Pudding, complex aesthetics from Nadieh Bremer and an AI‑driven Spotify analysis. Describes building data portraits during 2020 WFH, putting them on desks, presenting them to a creative team that was “blown away,” and then actually leading to new data+creative projects and ongoing collaboration.
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chapters (10)
- 0:00Introduction to data conversations
- 1:35Misconceptions about data
- 3:02Data as science and art
- 4:28Who are non-data people
- 6:17Practical data conversation examples
- 8:42When to discuss data
- 9:24Data as accessibility tool
- 11:58Resources to start talking
- 13:02Data-driven creative project story
- 15:30Benefits of talking to non-data people
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