What they forgot to teach you about starting a business with R
summary
Started R for the Rest of Us in 2019 and grows audience by tweeting one tip daily for 3.5 years to reach ~15,000 followers, using a free blog and courses as lead magnets. Builds and sells a three‑month R in 3 months cohort, converts goodwill into paid customers, and automates 169 town reports for Connecticut with parameterized R Markdown to eliminate copy‑paste errors. Emphasizes marketing that looks like education and intentionally turn people off to niche.
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chapters (6)
- 0:00Introduction
- 2:41Marketing matters
- 4:09Marketing as education
- 7:41Finding clients
- 14:50Relationships and marketing
- 15:10Selling without selling soul
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