Why customer obsession is the key to success
summary
Wise explains why relentless customer feedback drives product choices and growth, citing more than 10 million users, 67% find us through word of mouth, and an overall NPS 76. Teams run a quarterly discovery planning execution measurement cycle, trigger targeted NPS surveys by event, embed support side‑by‑sides and mission days, and build features like a rediscovered rate tracker and an Ownwise customer-share program. Prioritization uses NPS themes plus market size, sentiment strength and feasibility, and teams measure whether fixes actually move customers from detractors to promoters.
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chapters (9)
- 0:00Start
- 0:18Why customer obsession is the key to success
- 4:372,800 employees
- 5:43Customer advocacy is the biggest driver of growth
- 7:27How to build customer advocacy
- 10:09Talk to your customers, involve them in your producto
- 13:41Ensure the data helps you prioritise
- 22:38Zoom into the customer problems that are most worth solving
- 27:34Steps towards customer obsession
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