An Alternative Business Model for your App
summary
Argues for a fourth revenue model: pay-as-you-go that charges precise events (message sent, upload, view, storage, milliseconds of CPU) instead of flat price or subscription, built on AWS serverless and top-up billing so cards are charged only when balance is low. Gives concrete examples: messages priced per-send plus cloud storage, screenshot app charging per upload and per view. Reports 18‑month real user data, zero‑knowledge encryption, higher conversions from usage credits, and competitive gains against fixed‑price incumbents.
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chapters (14)
- 0:00Intro
- 0:29The 3 Business Models
- 2:03The 4th Option
- 3:06Gas Station Example
- 7:27Payments Example
- 8:25User Time Curve
- 16:41Advertising Model
- 24:52Competition
- 28:31Zero Knowledge
- 31:06PayAsYouGo
- 33:38Per User Cost
- 36:04Base Cost
- 37:49Onboarding
- 40:26Conclusion
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