Unlock Revenue: Transform Traditional Industries with APIs
summary
Three concrete API businesses are described: an 360 VR SDK for media ingestion and distribution, an API ecosystem for elevators and escalators in smart buildings, and an API platform for smart locks and city security. The key claims are that traditional vendors require stepwise adoption, start with freemium or fixed monthly pricing before moving to usage-based vs fixed monthly pricing or outcome sharing, and that prototyping pricing with a few customers reveals billing, sales compensation, and procurement barriers that otherwise block adoption.
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chapters (7)
- 0:00Introduction
- 1:08Traditional Industries Transformation
- 6:49Complementing Business Models
- 8:42Innovative Pricing Strategies
- 15:18Stakeholder Considerations
- 18:32Understanding Business Foundations
- 20:24Closing Remarks
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