API Evolution: Master the Future of Business Integration
summary
An imaginary heavy equipment maker publishes tractor data APIs used by banks for usage‑based lending and by agritech partners for energy analytics, proving APIs become sellable digital products not just integrations. Claims include a young discipline under 15 years, a funding shift from project funding to long‑running product budgets, and delivery becoming a three‑way collaborative process across business, tech and digital teams. Hardest hires are commercial creative product managers; recommendation is to scaffold teams with external support to scale embedded business models.
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chapters (11)
- 0:00Start
- 0:37API Product Management Explained
- 1:20Imaginary Business Introduction
- 6:15Understanding Customer Shifts
- 9:58Navigating Delivery Shifts
- 12:19Adapting to Capability Shifts
- 16:01API Product Manager Role Overview
- 16:50Demand Challenges for API Product Managers
- 19:05Irreplaceable Team Members Insights
- 20:00Webinar Summary
- 20:50Contacting Claire
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