API's a drivers for innovative business models
summary
Argues that lightweight internal innovation APIs accelerate experiments by prioritizing usability over performance and limiting blast radius; describes a six-week switch cycle (build/test/learn) with 15-minute stage gates and 50–150 concurrent ideas per business unit. Gives concrete wins: a proof of concept to combine ERP and telematics data runs in six weeks, reaches proof of value < €15,000 in 12 weeks and triggers backlog prioritization; cites 3M metrics (55,000 products, ~40% revenue from products <5 years old) as urgency.
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chapters (17)
- 0:00Introduction
- 6:50Introducing Arent
- 10:40Imagine a world
- 14:50Imagine a company
- 16:50Continuous innovation
- 18:40Targets for continuous innovation
- 21:45Managing the portfolio
- 22:35Success factors for innovation
- 25:23APIs for innovation
- 30:23The blueprint framework
- 32:30The process model
- 40:25Example
- 46:20Publisher example
- 47:20API requirements
- 49:35Real APIs
- 50:15API Hub
- 51:20Outro
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