Catering to the Hoodies and the Suits
summary
KBC builds a developer portal that deliberately serves hoodies and suits with APIs, widgets, QR flows and a partner hub frontend that lets non-technical merchants try integrations without code. The platform ships an MVP with a sandbox, (sample code coming), full products like end-to-end consumer finance and rental guarantees, PSD2 endpoints, and dashboards that report counts of loan requests, approvals and payouts. Sales (5–6 reps) and an expert board drive adoption; the approach is live and already generating partner integrations.
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