Business Model Innovation via open APIs
summary
Maps the move from open banking 1.0 unbundling to customer agent/brokerages within three years and ubiquitous embedded finance beyond 2025, citing live examples: TransferWise/CurrencyCloud currency-as-a-service, Funding Circle lending marketplaces, Plum and Money Dashboard personalization, BBVA and Salary Finance partnerships, and Zupa+Trussle mortgage-in-app. Describes five enabling shifts, five BaaS player types (API portals like Plaid/railsbank, payment processors, marketplace builders), and claims market scale rising from about $700 billion today to ~$8 trillion by 2030.
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chapters (12)
- 0:00Intro
- 0:37Four key stages of evolution
- 2:57Five tectonic shifts
- 5:01Unbundling of the value chain
- 6:22Consumer proposition opportunities
- 10:30Banking as a service
- 13:23Customer propositions
- 14:07Untapped opportunities
- 16:46Use cases
- 17:09Strategic questions
- 20:25Value opportunity
- 21:02Innovation opportunity
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