5 steps to fail your digital transformation
summary
Shows how Air France KLM Cargo built a direct booking site MyCargo (launched five years ago) plus concrete APIs — rates API, quote-and-book API, tracking and claims — to turn a multi‑stage booking into a controlled 5‑step flow; ties those APIs into internal B2E tools and Salesforce so customer service and sales use the same endpoints; reports APIs are in production and consumed by platforms and partners, and cargo volumes and prices spike during COVID, making this urgent.
AI-written summary · about
chapters (9)
- 0:00Introduction
- 1:04Digital transformation context
- 4:56Ignoring your customer
- 9:07Waiting for intricate solutions
- 14:41Not engaging your employees
- 17:49Focusing on one product
- 22:19Ignoring growth
- 25:48Five success elements
- 28:16Q&A
related talks
25mAPIs for Business Scalability
32m4 Reasons why Digital Transformation Fails, How to Succeed
25mDigital Corporate Transformation
55mSurviving your First Big Customer as a Startup
25mFrom Blueprint to Launch: How Decathlon Reinvented E Commerce for the Modern Age
28mOvercoming the 3 largest obstacles to digital transformation
07mTUI Group: Transformation Journey
25mThe Not Always Glamorous But Seldomly Boring Journey of Digital Transformation