Overcoming the 3 largest obstacles to digital transformation
summary
Three concrete barriers: companies must reorient from product to customer-centric outcomes; adopt new revenue patterns like API marketplaces instead of charging developers directly; and solve brittle connectivity where 70% of digital transformation projects fail from poor integration. The proposed stack bundles APIs, messaging, file transfer, events (Kafka) and on‑prem/cloud runtimes as Cloud Pak for Integration, adds AI automation and closed‑loop telemetry, and recommends local integration runtimes plus events to reduce backend load and scale successfully.
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chapters (16)
- 0:00Intro
- 2:11What is Digital Transformation?
- 4:54Changing Perspective
- 7:06Enabling the New Channel
- 8:24Business Models
- 10:21The Business of APIs - Monetization
- 12:52The need for Integration Increases
- 13:52Evolution to agile integration - high level view
- 15:27Differentiating exposure from implementation
- 16:44Deployment granularity
- 17:46Creating truly independent digital applications requires asynchronous communications as well as APIs
- 19:18Organizations need to rethink their integration strategy
- 19:54Successful enterprises integrate faster and better Intelligently automating every interaction
- 22:35IBM Cloud Pak for Integration
- 24:03Getting Started 1. Executive and Business Backing
- 25:18Overcoming the 3 Largest Obstacles
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