Maif: how an old lady’s business can benefit from APIs?
summary
MAIF turns its 86‑year brand and 3.4M member base into an Insurance as a Service product delivered via APIs that hide legacy complexity, expose eligibility checks and question flows, and include autocomplete on fields. A developer portal with concrete end‑to‑end examples and sandbox access goes live Feb–Mar 2021; contracts for production take a week or two; a partnership squad supports integration and monthly reporting. Early partnerships are live and the approach is proving viable.
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chapters (7)
- 0:00Intro
- 2:50What is Maif
- 4:58The Nutella Theory
- 8:10Who are the partners
- 11:45Making APIs simple accessible
- 16:05Conclusion
- 18:15Questions
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