Sustainability: A designer's approach
summary
Explains a concrete method called impact by design and two tools: the strategic value wheel (defines targets, variables and KPIs) and the operational impact by design journey canvas. Shows a Tesla example with three business cases—business as usual, lighter collective vehicles, and a mobility platform—and how the wheel exposes unavoidable trade offs in value distribution. Describes two workshops, Vision 360 and Challenges, and micro changes (replace an embedded video with a phone number) that cut environmental impact.
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chapters (21)
- 0:00Intro
- 0:55How we arrive to our methodology
- 1:55Is it really for the better
- 2:25Innovation without intention
- 3:15Usercentricity
- 3:38Impact
- 4:32The trilemma
- 5:40Decision making
- 7:50Balance
- 8:25Impact by design
- 8:50Frameworks
- 10:30The Donut
- 12:50Define the will
- 14:15Tesla example
- 15:10Play the wheel
- 16:55What about your company
- 17:15Free impact by design framework
- 18:25Digital Sustainability Challenge
- 19:00Value Proposition
- 20:15Opportunities
- 21:00Conclusion
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