Sustainability: A designer's approach
summary
An agency methodology called Impact by Design embeds environmental and social metrics into product strategy and execution using two tools: the Value Wheel for strategic trade-offs (applied to a Tesla case with three business models: sell cars, lighter collective vehicles, or a mobility platform) and the Journey Canvas with a 30‑minute Vision 360 plus a micro “challenges” workshop that maps environmental pain points to concrete fixes (e.g., swap a hosted video for a phone contact). The frameworks are used with clients and report positive uptake.
AI-written summary · about
chapters (21)
- 0:00Intro
- 0:55How we arrive to our methodology
- 1:55Is it really for the better
- 2:25Innovation without intention
- 3:15Usercentricity
- 3:38Impact
- 4:32The trilemma
- 5:40Decision making
- 7:50Balance
- 8:25Impact by design
- 8:50Frameworks
- 10:30The Donut
- 12:50Define the will
- 14:15Tesla example
- 15:10Play the wheel
- 16:55What about your company
- 17:15Free impact by design framework
- 18:25Digital Sustainability Challenge
- 19:00Value Proposition
- 20:15Opportunities
- 21:00Conclusion
related talks
22mSustainability: A designer's approach
19mSustainable Tech: How to Make a Lasting Impact at Work
38mResponsible product design
27mStrategic Mindset of a Designer
29mMetrics for Impact
49mHow Product Design Can Change the World
21mValues-Driven Design
29mBecoming Stewards of Empathy and Responsible Design