The API Product Management journey: a simulation
summary
A staged simulation shows a company turning bespoke interfaces into a paid IoT product that broadcasts equipment status for predictive maintenance, built with an API contract-first workflow and a developer portal marketplace. Team targets 10 pilot customers and aims for 8 of 10 customers to agree to use the contract; delivers three to four iterative releases in a year. Outcomes: stronger customer relationships and a working product backlog, ongoing technical gaps (no per-battery tracking, intermittent connectivity) and revenue growth still pending.
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chapters (8)
- 0:00API product simulation intro
- 1:51API transformation journey
- 8:35Team mandate and API landscape
- 14:20API product vision board
- 22:25Refining product vision and stakeholder concerns
- 31:36Planning MVP and funding
- 41:11A year of API product delivery
- 46:32Closing remarks and Q&A
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