Transforming the enterprise with APIs
summary
Large Saudi IT firm Elm reorganizes around cross‑functional business units handling 500 million transactions a year and 30 million users, then deploys an enterprise API strategy that preserves autonomy by combining enterprise standards with a do-it-yourself model. Built a centralized developer portal, self‑service tooling and an API board, ran hackathons that measurably raised API literacy, and lets units choose AWS/Azure/GCP/on‑prem. Result: consistent external developer experience with retained business agility and lower rollout friction.
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chapters (7)
- 0:00Introduction
- 3:50Transformation
- 6:19Organization Structure
- 7:44Business Unit Attributes
- 12:10Business Attributes
- 15:10Do It Yourself Model
- 21:10Conclusion
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