API Productisation - shift RIGHT to Better Product Resilience

on YouTube ↗28m

" summary

Argues APIs must be treated as products with five lifecycle stages (ideation, construct, growth, maturity, retirement), cites orgs with >10,000 APIs, and warns of zombie APIs if retirement is neglected. Describes a developer portal that went live with self-service onboarding across sandbox/staging/production, issues keys, exposes analytics and dev tools, and supports Postman integration plus live hyper-personalized API recommendations, claiming these measures improve adoption, monetization and operational resilience.

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" chapters (8)

1. 0:00API productisation intro
2. 2:14APIs as products lifecycle
3. 3:16API product manager roles
4. 10:55API growth monetisation
5. 13:21API maturity developer portals
6. 17:01API product management styles
7. 21:40Developer portals as products
8. 26:59Conclusion treat APIs as products

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