The Business of APIs

on YouTube ↗26m

" summary

Argues that APIs create outsized business value vs. SaaS using market multiples (SaaS ~30–50x revenue, API companies 70–100x), cites a 2017 study showing 10.3% average lift in firm value from API adoption, and claims over 30,000 public APIs with ~40% year‑on‑year growth. Describes building a transaction‑driven API marketplace serving 1 million users, highlights enterprise pain points — discovery, access, pricing, tooling, churn — and points to API aggregators (Nylas, Zeus, Plaid acquired by Visa for $5B) as practical solutions.

AI-written summary · about

" chapters (25)

1. 0:00Introduction
2. 0:58API use cases
3. 2:34Jeds background
4. 3:05How Jed got into APIs
5. 3:51Summary of Jeds mission
6. 4:55Qualitative reasons
7. 7:00Apple apples comparison
8. 7:56SOAP vs REST API
9. 8:55Native API companies
10. 9:40API business models
11. 10:18API growth
12. 10:41Digital ocean
13. 11:33Developer experience
14. 12:37API comparison
15. 14:23APIs as aggregators
16. 15:48Enterprise API adoption
17. 16:58Top pain points
18. 17:14Top 5 pain points
19. 18:01APIs of product thinking
20. 19:02Layers of an API program
21. 19:49Brand identity
22. 21:16Dont reinvent the wheel
23. 22:16Content marketing
24. 23:07Organic views
25. 23:22Marketing stack

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