Driving revenue in the API economy
summary
Claims that APIs power a new economy with 20,000 public APIs and that data is now worth more than gold lead to concrete examples: MuleSoft acts as the digital engine unlocking legacy systems post-acquisition by Salesforce, HSBC unbundles consumer products into internal and external APIs, and Alexa supports 70 device launches—70 physical products in one day—by monetizing the API. Tools cited include Stripe, Twilio, Google Maps; outcomes are faster revenue growth, API marketplaces, GDPR-aware API contracts, and reuse-driven integration.
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chapters (13)
- 0:00Welcome and introduction
- 1:04What is the API economy
- 3:31APIs as revenue drivers
- 5:36MuleSoft acquisition insights
- 7:44API connectivity challenges
- 9:10API marketplaces and ecosystems
- 10:14GDPR and API compliance
- 11:38Startup API strategies
- 14:07Open-source vs commercial APIs
- 15:32API business models
- 16:33Amazon’s API-driven strategy
- 17:58Future of MuleSoft platform
- 19:45Advice: Build API-first
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