APIs for Biz Dev 2.0 - Which Business Model?
summary
Claims that public APIs grow from 100 in 2006 to 10,000 six years later and double annually lead to a forecast of 1,000,000 APIs by 2017; 3scale reports work with hundreds of customers and recommends treating the developer portal as the storefront, using nginx proxy gateways, access control, analytics, interactive docs and billing integration. Case studies: FlightStats resells airline data at several-hundred-percent markup, Daily Telegraph runs a private API to power its mobile app, UC Berkeley centralizes API infrastructure for 50,000 users, and Netflix supports 800 devices via API.
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chapters (16)
- 0:00Intro
- 1:20Why take action now
- 2:10Software is eating the world
- 3:05APIs are eating software
- 5:20The evolution of APIs
- 7:35How many APIs
- 8:05Public and internal APIs
- 9:35Business model options
- 10:15The product
- 14:45API as a Product
- 15:45Strategic Initiatives
- 16:40Ecosystems
- 19:15Internal Efficiency
- 22:25Twitter example
- 25:40Execution Considerations
- 27:55Wrap Up
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