APIs are The New Dial Tone
summary
Twilio offers a programmable SMS/voice/VoIP API (founded 2008) that teams use for two‑factor auth, full call centers, Chromebook provisioning and playful projects like the “hello lamppost” city SMS and simultaneous phone rickroll demos, proving the API works at scale. Best practices: publish docs without login, allow instant signups with trial credit, show clear global pricing and invest in developer evangelists. Claim: a simple, well-documented API turns a product into a platform and multiplies what customers can build.
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chapters (5)
- 0:00Start
- 3:22IT'S ALL ABOUT SOFTWARE PEOPLE.
- 8:33IF YOU BUILD A SERVICE, YOU HAVE AN API.
- 12:35COMPANIES MUST REALISE THAT THEY ARE ONLY SUCCESSFUL IF THEIR CUSTOMERS ARE SUCCESSFUL
- 15:28WHAT'S A DEVELOPER EVANGELIST?
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