The Disruptive Impact of APIs: How APIs are shifting business
summary
Shows concrete disruption case studies: Airbnb upends hotels, Blockbuster collapses while Netflix runs 2 billion API requests a day and generates 28% of US peak internet traffic, Amazon mandates API-only interservice communication and spins AWS into a $50B business by 2015. Cites Expedia doing $1B via its API and examples like Philips Hue and Fitbit using APIs to enable products. Gives numbers, internal vs public API use, and practical steps (educate, publish, iterate) so you know whether to adopt or ignore.
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chapters (6)
- 0:00Introduction
- 5:27Amazon
- 11:12Cloud
- 15:39APIs become digital glue
- 18:57Speed to market
- 20:32No too big to fail








