What Facebook, Twitter and Netflix Didn't Tell You
summary
Argues that copying Facebook, Twitter or Google is a bad plan because their scale and choices differ and Google will kill APIs without warning while Netflix reversed its public API strategy; recommends using a business model canvas to map customers, value, costs and revenue; treats APIs as products with licensing, quotas and lifecycle management; positions API management platforms (vendor example SOA Software) plus PCI and gateway controls as the resources that make an enterprise API sustainable.
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chapters (11)
- 0:00Introduction
- 1:03New business models
- 2:03Getting it wrong
- 3:36Business drivers
- 4:45Success factors
- 6:44Business model canvas
- 8:28Key resources
- 12:13API platform
- 15:09Productivity
- 16:01Capabilities
- 19:13Platform
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