Subscriptions: A Viable Business Model for your Apps?
summary
Panelists compare real moves: apps that switch to subscriptions soft launch in Australia or A/B test pricing and messaging, target pro users, and measure conversion drops; Ulysses reports a switch two years ago and recovers from 2.1→4.7 rating recovery while revenue accelerates; migrations commonly need heavy work—about 1.5 years engineering lift—and require math on LTV vs CAC; Apple tightens purchase UX, offers a 15% cut after year, and limited App Store billing flexibility pushes some teams to run external payments.
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chapters (13)
- 0:00Introduction and panel setup
- 1:05Subscriptions in the app market
- 5:41Software as a unique product
- 12:22Transitioning to subscriptions
- 22:14Marketing and customer focus
- 25:46Building a great product
- 31:46User acceptance of subscriptions
- 35:15Apple’s role and improvements
- 43:32Customer frustrations and choices
- 46:25Pricing and perceived value
- 50:21Pricing strategies and testing
- 52:07Lifetime unlocks and pricing models
- 54:14Closing remarks and Q&A
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