Subscriptions on iOS: Deep Dive
summary
Covers how in-app subscriptions work on iOS, including lesser-known tools for managing them and practical monetization techniques. Presents implementation nuances, UX/paywall patterns, and benchmarks drawn from the speaker’s experience and Adapty data.
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chapters (24)
- 0:00Introduction
- 2:09Why subscriptions matter
- 7:35How iOS subscriptions work
- 11:30Tracking metrics
- 17:54Retention and LTV
- 20:07Intro offers and types
- 23:44Promo and offer codes
- 25:49Family sharing and entitlements
- 27:34Referral systems
- 28:17Managing subscriptions
- 29:01Grace period and payment errors
- 30:28Testing subscriptions in Xcode
- 31:55Syncing in App Store Connect
- 32:38Price increase notifications
- 33:43Pause subscription
- 34:47Russian subscription landscape
- 35:31Setup tips
- 37:20A/B testing and pricing
- 39:08Users bypassing limits
- 40:12Best subscription periods
- 41:14Subscription implementation tips
- 42:21Initial pricing
- 43:05User feedback and support
- 44:29Integration and growth
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