Lessons from a failed free trial strategy for subscription growth
summary
Explains how Apple’s free-trial and Promotional Offer mechanisms for iOS subscriptions work, and why they can be tricky in real projects. Uses the speaker’s real failed free-trial campaign to show which requirements can and cannot be met with Apple’s offers, pitfalls in the purchase flow, and concrete best-practice subscription plan configurations to avoid those mistakes.
AI-written summary · about
chapters (7)
- 0:00Introduction
- 3:31Free trial plan
- 10:17Testing trial setup
- 13:32Plan review submission
- 14:17Unexpected purchases
- 17:21Mass refunds from wrong end date
- 19:30Lessons learned
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