How Cookpad reinvented something completely new
summary
Cookpad describes building Cookpad Mart, a fresh-food e-commerce platform launched in 2018 to reshape how people plan meals, shop, and cook. The talk explains the motivation (changes in households and food behavior), the goal of creating a new food-distribution standard for the next century, and the challenge of constructing a food logistics/platform system to deliver fresh, affordable ingredients.
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chapters (13)
- 0:00Cookpad’s challenge
- 1:12Cookpad Mart mission
- 3:17Cookpad Mart features
- 5:17Cookpad Mart delivery
- 7:42Delivery challenges
- 9:56App Store fixes
- 12:11Prototyping apps & hardware
- 13:36Tech innovations
- 13:59Shopping meets recipes
- 16:21SwiftUI for shopping
- 18:55SwiftUI strategy
- 21:33SwiftUI workflow
- 21:58Conclusion
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